Best Sellers

WHY IT'S WOW Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels...

#1 Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity WHY IT'S WOW• Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth• Groundbreaking humidity-blocking technology stops moisture from wrecking your style• Ultra-light frizz control spray feels like nothing...

Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing WHY IT'S WOW:• Flexible, firm hold and style control that’s never sticky or stiff• Won’t build up and is totally brushable• Non-yellowing, doesn’t darken or dull shine• Our firm, flexible hold hairspray offers heat...

All-day root lift + volume; never sticky or stiff & offers heat protection WHY IT'S WOW:• Delivers major root lift without feeling stiff or sticky• Contains proprietary elastomers that form a “spring” at the roots• Root lifter that can be used on wet...

Instant big hair + sexy, long-lasting texture without stiffness For all hair types, ideal for fine, flat, no volume hair. The best texturizer for colour-treated hair.   WHY IT'S WOW: • Unique moisturising texture spray won’t dry hair or glue strands...

Clinically-proven to make hair 50% stronger in a single blow dry; reduces breakage, repairs split ends, heat protectant. For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for colour-treated and chemically-treated hair, especially hair that’s over-processed....

The only 100% clean, sulphate-free shampoo that leaves no residues. For all hair types. WHY IT'S WOW: • One rich lathering, sulphate-free, residue-free formula for all hair types• Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health• Our colour protect shampoo...

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection WHY IT'S WOW:• Super-light hydrator and power detangler• Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright• Argan oil nourishes + delivers...

Deep hydrating hair treatment for all hair types WHY IT'S WOW:• Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair• Weightless formula instantly absorbs; leaves no waxy, heavy build-up• Penetrates deep to help strengthen, repair and renew suppleness • A deep conditioning hair mask...

WHY IT'S WOW New “Naked Technology” feels like nothing’s on the hair! Unique ”shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part  breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large...